Industry5 min read
Sustainable Packaging Choices for Beauty Brands
Refillables, recycled materials and mono-material designs: what to consider when choosing more responsible packaging.
- Written by
- MAXCOS Technical Team · Formulation, Quality & Regulatory
- Published
- Publisher
- MAXCOS Manufacturing Sdn Bhd
Consumers increasingly look at packaging as part of a brand’s values. Choosing more responsible packaging involves trade-offs between protection, cost, aesthetics and end-of-life options.
Common approaches
- Recycled-content plastics such as PCR PET or PP
- Mono-material components that are easier to recycle
- Refillable primary packaging with refill pouches
- Reduced secondary packaging and paper-based cartons
Compatibility still comes first
Recycled or alternative materials can behave differently with a formula. Compatibility testing confirms the packaging protects the product throughout its shelf life.
